Healthcare Marketing
Case Stories
What we value and What you need
Consumer Needs & Expectations
Internal Stakeholder Perception & Sentiment
Community Perception & Sentiment
Readmission Avoidance
Service Line Growth
Patient & Caregiver Perception & Sentiment
Patient Acquisition/Retention
Brand & Market Position
Internal Stakeholder Communications & Support
Patient & Caregiver Satisfaction
Patient & Stakeholder Education
Consumer & Stakeholder Competency
Cultural Alignment
Digital Marketing
Content Strategy and Creation
Brand & Provider Awareness
Community Health & Well-being
Branding and Advertising
Community Outreach, Education & Support
Patient Loyalty
Clinical and Non-Clinical
Insights & Understanding
For Human-Focused Healthcare Brands
We use a mix of qualitative and quantitative research methods to understand the needs and motivations of targeted stakeholders. Our insights work fuels desired strategic outcomes across the healthcare ecosystem and supports the development of impactful marketing and communications programming.
Marketing & Advertising
for human-focused Healthcare Brands
LIFT provides healthcare brands with an empathic, hyper-targeted, creative, and strategically balanced mix of paid, print, direct, and email content marketing and advertising services. Our work is custom crafted to support your multi-channel strategy — leveraging digital, direct, and traditional media all optimized for search and discoverability.
Content & Patient Empowerment
for human-focused Healthcare Brands
LIFT offers a full suite of custom, insights-driven, and inclusive marketing content and consumer education programming for diverse communities all crafted by a team of healthcare content marketers and strategists who helped coin the term custom media. Cultural relevance is a cornerstone of the LIFT value proposition—and our approach is optimized to champion the voice of your community, guaranteed.
Authentic Messaging
The only way to connect with and move patient and related stakeholder behavior is to communicate in a language and voice that is relevant to them. If the message is irrelevant, it is useless. If the message is in a language or voice that champions stakeholder understanding, it is invaluable.
Invest in AUTHENTICITY.
Accurate Targeting
Without an unlimited budget, accuracy is a cornerstone of strategy and marketing investment. Understanding the patient journey and accurately engaging the patient in the right channel and at the appropriate point in their journey is table stakes for modern-day marketers.
Invest in ACCURACY.
Perfect Timing
Often times, consumers don’t know what they need—this is especially true in healthcare. So, getting your message in front of consumers is a crucial priority—for them and for your brand. Meeting them when and where they need you is marketing magic.
Invest in PERFECTION.