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Design Impacts the Everyday


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Design Impacts the Everyday


Welcome to The Institute of Healthcare Design Thinking

Where we apply design thinking to healthcare contexts—transforming ourselves and our organizations

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Be A Thought Leader


The Institute is the leading voice in healthcare design thinking. We employ creative, empathic, and innovative practices to transform marketing and communication strategies, and the delivery of the patient experience.

Learn More

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Be A Thought Leader


The Institute is the leading voice in healthcare design thinking. We employ creative, empathic, and innovative practices to transform marketing and communication strategies, and the delivery of the patient experience.

Learn More

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By adopting the principles of design thinking, healthcare leaders, strategists, and marketers can transform their organizations to meet the demands of a new consumer-driven healthcare landscape.
— David McDonald, Co-founder of The Institute of Healthcare Design Thinking

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Explore The Mind Of A Design Thinker


Design thinking is a human-based approach to innovation that includes methods like ethnographic research, user experience, visualization, and storytelling. It is catalyzing creativity in healthcare, challenging the delivery of care, the interactions of providers and patients, and the ways healthcare organizations understand the communities they serve.

Learn More

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Explore The Mind Of A Design Thinker


Design thinking is a human-based approach to innovation that includes methods like ethnographic research, user experience, visualization, and storytelling. It is catalyzing creativity in healthcare, challenging the delivery of care, the interactions of providers and patients, and the ways healthcare organizations understand the communities they serve.

Learn More

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Design thinking has transformed the world we live in—from how we shop or how we consume to how we learn and how we live and play. It’s only natural that design has a key role to play in healthcare. Applying design thinking in healthcare is now a strategic imperative.
— Josette Galiano, Co-founder and Executive Director of The Institute of Healthcare Design Thinking

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Experience The Institute


Through the Institute’s interactive content, tools, and experiences, marketing and strategy professionals learn to employ design thinking to address healthcare challenges.

Engage consumers in their health using a human-centered voice. Grow revenue using design thinking as a bedrock of strategy. Enhance healthcare experiences for patients and their families. Transform your organization and your community with design thinking.

Become A Member

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Experience The Institute


Through the Institute’s interactive content, tools, and experiences, marketing and strategy professionals learn to employ design thinking to address healthcare challenges.

Engage consumers in their health using a human-centered voice. Grow revenue using design thinking as a bedrock of strategy. Enhance healthcare experiences for patients and their families. Transform your organization and your community with design thinking.

Become A Member


The Institute of Healthcare Design Thinking educates and inspires you to rethink your role and contribution to healthcare—improving how you communicate with and engage your audiences.
— Leyan Phillips, Fellow of The Institute of Healthcare Design Thinking

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Join Us


Become a member of The Institute of Healthcare Design Thinking and gain access to a robust suite of design thinking resources and tools—from engaging videos of patient experiences to interview techniques and visualization exercises. As a member, you'll receive weekly design thinking tools and exercises, quarterly newsletters, and four issues of d.Praxis Magazine, the only publication on design thinking in healthcare. Come gaze into the mind of a design thinker—and transform the possibilities of healthcare..

Become a Member

SCROLL DOWN

Join Us


Become a member of The Institute of Healthcare Design Thinking and gain access to a robust suite of design thinking resources and tools—from engaging videos of patient experiences to interview techniques and visualization exercises. As a member, you'll receive weekly design thinking tools and exercises, quarterly newsletters, and four issues of d.Praxis Magazine, the only publication on design thinking in healthcare. Come gaze into the mind of a design thinker—and transform the possibilities of healthcare..

Become a Member


Tell me, and I will forget. Show me, and I may remember. Involve me, and I will understand.
— Confucius, 450 BC