LIFT + Adobe Marketing Cloud Problem-Seeking Workshop

Exploring the Current and Future States of Digital Consumer Experience Design

Design Challenge:

With the shifting realities of today's healthcare landscape, marketers and strategists must grapple with patient activation and engagement in an increasingly complex realm. Lift1428 and Adobe both have a deep interest in connecting healthcare leaders to explore the current state of consumer health experience and envision an improved future-state. 


The Institute facilitated a design studio workshop inviting healthcare leaders from numerous organizations to discuss the integration of human-to-human (H2H) experiences and the relevance of personalized digital content delivery. Studio facilitators discussed how to impact consumers in their everyday experiences outside the four walls of the hospital.


  • Design, execution, and facilitation of a custom workshop and supporting content, tools, and resources.
  • Six fully-articulated problem statements to fuel ongoing solution design.