Chitchat


What's the buzz in design thinking and healthcare? Let's explore what's current at the intersection of strategy, voice, and experience in healthcare through the lens of design. Check out CHITCHAT. Have an interesting story? Share it with us. 

Exploring the Role of Cultural Humility in Healthcare

Exploring the Role of Cultural Humility in Healthcare

In the United States today, different cultures interact on a daily basis. While multiculturalism is a strength, it also leads to challenges in personal and professional settings, particularly in healthcare.

 VIDEO: Get Ready for the Inaugural Issue of d.Praxis

VIDEO: Get Ready for the Inaugural Issue of d.Praxis

The inaugural issue of d.Praxis magazine explores the value of experimental and iterative thinking. Check out a teaser video for a taste of what you can expect, and be on the lookout for digital and print editions coming soon.

NEWS: The Institute Chooses Cleveland, Ohio As Its New Home

NEWS: The Institute Chooses Cleveland, Ohio As Its New Home

We are excited to share that, in an effort to grow, we are expanding our reach and relocating our headquarters to Cleveland, Ohio. We are honored to be a part of Cleveland's renaissance—tapping into its vibrant culture of healthcare and design. Read on to learn more about our move and what it means for the future of the Institute. 

Cross-Channel Marketing: What Makes Sense for Your Hospital?

Cross-Channel Marketing: What Makes Sense for Your Hospital?

Consumer preferences for content delivery have shifted. Instead of the traditional one-way messaging, marketers are tasked with maintaining a conversation with their audience through multiple channels. This reality begs the question: what channels make sense for your hospital?

WHAT’S YOUR STORY?: STORYTELLING AS A CHANGE AGENT

WHAT’S YOUR STORY?: STORYTELLING AS A CHANGE AGENT

Finding an effective way to change patient behavior is an age-old challenge for healthcare providers. So how do we motivate people to make a lifestyle change in today’s consumer-driven healthcare climate? The answer is more obvious than you’d think.

Wicked Problems Demand Designful Solutions

Wicked Problems Demand Designful Solutions

With our rapidly technological world, healthcare marketers and strategists have to to figure out how to deal with social media, personalized health, patient data, and other previously unforeseen challenges. These types of problems have a name: they are called wicked problems and they are everywhere.