Chitchat


What's the buzz in design thinking and healthcare? Let's explore what's current at the intersection of strategy, voice, and experience in healthcare through the lens of design. Check out CHITCHAT. Have an interesting story? Share it with us. 

BREAKING THE MOLD

BREAKING THE MOLD

Healthcare marketing has long been rooted in tradition. But today's patients are watching their wallets when it comes to making healthcare choices now more than ever before, making it vital for providers to design experiences that make them stand out in a crowded field. 

15 Facets of Design Thinking

15 Facets of Design Thinking

It’s no secret that design is revolutionizing how we look at healthcare marketing and strategy. But when was the last time you took a step back to think about how—and why—it all works? 

Explore & Experiment

Explore & Experiment

In healthcare marketing and strategy, getting [stuff] done is the name of the game. We strive to find a solution that works and we stick to it. But what if these self-imposed limitations on test and refinement are hurting our ability to innovate? 

WHAT WE LOSE WITHOUT DESIGN

WHAT WE LOSE WITHOUT DESIGN

Design is innately human—it is about understanding the needs, motivations, emotions, barriers, and influencers of others. Without design, there is no relief from the chaos and ambiguity embedded throughout the healthcare experience.