Healthcare marketing has long been rooted in tradition. But today's patients are watching their wallets when it comes to making healthcare choices now more than ever before, making it vital for providers to design experiences that make them stand out in a crowded field.
As clinicians, we are continuously striving to improve and nurture a "person-centered" approach to medical care and treatment. That said, there's an enormous gap that leaves the patient alone to figure out and often fight the system.
How can today’s healthcare marketer or strategist design experiences to meet the consumer where they are, with the right message and at the right time?
It’s no secret that design is revolutionizing how we look at healthcare marketing and strategy. But when was the last time you took a step back to think about how—and why—it all works?
In healthcare marketing and strategy, getting [stuff] done is the name of the game. We strive to find a solution that works and we stick to it. But what if these self-imposed limitations on test and refinement are hurting our ability to innovate?
Paul Roemer, leader of IBM's Healthcare Consumerism group, explains the importance of design thinking in healthcare.
Design is innately human—it is about understanding the needs, motivations, emotions, barriers, and influencers of others. Without design, there is no relief from the chaos and ambiguity embedded throughout the healthcare experience.
It is no longer enough to think ‘build it and they will come.’ Healthcare marketers and strategists are now charged with a significant role in healthcare—crafting the voice and experience of their organizations.