David C. McDonald, Co-founder of The Institute of Healthcare Design Thinking


David McDonald is a healthcare entrepreneur, anthropologist, designer, strategist, and marketing professional with over 25 years of consumer education and marketing experience. His passion is human engagement and consumer behavior. McDonald is regarded as a leading healthcare design thinker with a unique focus on user engagement at the intersection of voice and experience. He is highly respected by his peers as a thought leader in today’s emerging healthcare economy. As one of America’s most respected innovators in the healthcare space, McDonald presents valued expertise in anthropology; design; healthcare strategy; population health management; design thinking; healthcare service design; patient experience design; and healthcare marketing, advertising, & communications.


Successful navigation of today’s healthcare landscape requires strategic savvy, tactical knowhow, and an eye for the adjacent possible. Things have changed—design thinking, blended with the proper balance of creativity and tactical capability, is the recipe for success. When done well, the results are stunning—more and more often innovative solutions are being tested and used, delivering remarkable ROI for hospitals willing to think differently. Together we can understand this space more thoroughly.
— David C. McDonald, Co-founder of The Institute of Healthcare Design Thinking