EXPLORE & EXPERIMENT

In healthcare marketing and strategy, “Getting [Stuff] Done” is often the name of the game—we strive to find a solution that works and we stick to it. But are these self-imposed limitations on test and refinement hurting our ability to innovate? Learn what it means to experiment in healthcare marketing and strategy, and how embracing design can shield you from the fear of the unknown.


15 Facets of Design Thinking

It’s no secret that design is revolutionizing how we look at healthcare marketing and strategy. But when was the last time you took a step back to think about how—and why—it all works? Learn about the many diverse facets of design thinking, and how they align with your organization’s mission, vision and values.


Featured Chewables

TOUCHPOINT ANALYSIS
Examine the current state to envision the ideal.

ANALOGOUS THINKING
Get inspired by looking outside of healthcare.


A Dose of Design


The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.
— Marcel Proust